What To Expect From Print Finishing In 2024
Print Finishing is a simple and effective way to grab the attention your audience. The challenge is trying to figure out which is the best option from the wide range of print finishes available.
Our expectations and perceptions towards marketing are constantly changing. By best selecting the types of embellishing and finishes for your print will make you stand out from the crowd and truly strike a chord with your customer. It will give your campaign the best chance of success.
Here at Chroma, we have stripped back the choices to give you a feel of what print finishes we think will stand out this year.
Lenticular Print
Lenticular print uses light and angles to change the image displayed on the material, creating the illusion of a 3D visual.
It is done through a combination of images split into bars and can be printed with our HP Indigo press. When the viewing angle changes, different images will appear creating the effect of lenticular print.
Scodix
Scodix is an exciting and new form of print finishing.
Scodix finishing offers a wide range of embellishing including UV, high build UV, metallic, crystal, glitter, foils and even Braille. an exciting development for creating something different from brochures all the way up to bespoke packaging solutions. Visit https://scodix.com/products/effects/ for more information.
To get a feel and to discover some textured print finishes, request one of our tactile swatches.
Foiling
Foiling is a form of print finishing that creates attention. Ultimately, whether it’s a CRM or an acquisition approach, the end goal is still the same. It’s not only about getting customer attention but to imprint (no pun intended) your brand firmly in their thoughts.
Foil Blocking:
As the name would suggest, foil blocking is an effective foiling finish when you are covering a larger blocks of print.
The finish you get offers a tactile and raised embossed feel as the foiling is applied directly onto the printed sheet. This really does give a sense of luxury and quality to your print putting your brand well and truly under the spotlight.
Traditional foil blocking is the most cost-effective form of foiling for longer-run print projects.
Digital Foiling:
Often seen as a direct alternative to foil blocking is digital foiling. Digital foiling allows you to foil directly from file to your paper stock. Often a solution for short print runs and for creatives that have less foil coverage or more intricate detail.
The quality of a digital foiling offers a consistent and clean print finish that sits nicely on most print materials. A good consideration for those looking for a cost effective and luxury balance.
Mirri Board
Maybe not technically a print finish but Mirri is a luxury paper and board. It ranges from metallic, holographic, textured, and mirrored stocks. Great for bespoke large format and packaging projects.
This breaks away from your conventional paper stocks and is a great solution if you are looking to have a bespoke feel throughout your print. It is suitable for digital and wide format printing with a wide range of possibilities.
Take a look at Mirri’s extensive range here.
Die Cutting
Die cutting is the process of creating a customised printed item using cutting, perforating, and creasing. Each forme or die is custom made to your requirements and your project. This is a particularly popular process for custom packaging as you can mass produce the boxes pre-cut and creased for easier and more accurate finishing.
Die-cutting is also perfect for producing custom shaped printed items such as point of sale, folders, end caps, wobblers, and many others.
Embossing is a classic print finish that is the process of creating a raised surface whilst debossing is the process of creating a reduced or indented surface.
Each approach is unique and requires higher weighted stocks and better-quality, softer papers to withstand the finishing procedure.
Embossing & Debossing
Embossing is a classic print finish that is the process of creating a raised print surface whilst debossing is the process of creating a reduced surface.
Each approach is unique in its own way and requires higher weighted stocks and better-quality papers to withstand the finishing procedure.
Blind embossing:
Simply put, blind embossing is a raised surface that matches the colour of the background. This gives an almost camouflaged feel to the print and is a very subtle form of print finishing.
We are finding that branding is moving more towards being minimal and simple in design. Simple but most certainly effective.
