BACKGROUND

This website chromagroup.co.uk (“Our Site”) uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, We are able to provide you with a better experience and to improve Our Site by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of Our Cookie Policy is deemed to occur when you press the “OK” button on Our Cookie pop-up. If you do not agree to Our Cookie Policy, please stop using Our Site immediately.

1. Definitions and Interpretation

1.1 In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

“Cookie” : means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;

“Cookie Law”: means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”);

“Personal data”: means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by EU Regulation 2016/679 General Data Protection Regulation (“GDPR”); and

“We/Us/Our”: Means Chroma Group Ltd., a limited company registered in England under company number 3918612, whose registered address is 30 Bankside Court, Stationfields, Kidlington, Oxford, OX5 1JE, and whose main trading address is 8 Ely Road, Theale, Reading, RG7 4BQ.

2. Information About Us

2.1  Our Site is owned and operated by Chroma Group Ltd, a limited company registered in England under company number 3918612, whose registered address is 30 Bankside Court, Stationfields, Kidlington, Oxford, OX5 1JE and whose main trading address is 8 Ely Road, Theale, Reading, RG7 4BQ.

2.2 Our VAT number is GB135 8275 01.

2.3 Our Data Protection Officer is Justin Earl, and can be contacted by email at dpo@chromagroup.co.uk, by telephone on 0118 3212200, or by post at 8 Ely Road, Theale, Reading, RG7 4BQ.

3. How Does Our Site Use Cookies?

3.1 Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

3.2 By using Our Site, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Site for Social Media sharing and Business Analytics. For more details, please refer to section 4 below.

3.3 All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:

3.3.1 Strictly Necessary Cookies
A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.

3.3.2 Analytics Cookies
It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.

3.3.3 Functionality Cookies
Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.

3.3.4 Targeting Cookies
It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests. Some information gathered by targeting Cookies may also be shared with third parties.

3.3.5 Third Party Cookies
Third party Cookies are not placed by Us; instead, they are placed by third parties that provide services to Us and/or to you. Third party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to Us (these Cookies will work in the same way as analytics Cookies described above).

3.3.6 Persistent Cookies
Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.

3.3.7 Session Cookies
Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.

3.4 Cookies on Our Site are not permanent and will expire as indicated in the table below.

3.5 For more details of the personal data that We collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Policy.

3.6 For more specific details of the Cookies that We use, please refer to the table below.

4. What Cookies Does Our Site Use?

4.1 The following first party Cookies may be placed on your computer or device:

Name of cookie: ao530_(various)
Purpose & Type: Applies to online.chromagroup.co.uk only. Various user settings throughout the usage of both Admin area and end-user areas. Lifespan: 7 days
Strictly Necessary: Yes

Name of cookie: _accura_session
Purpose & Type: Applies to online.chromagroup.co.uk only. Identification of the end-user session. Lifespan: Until browser is closed
Strictly Necessary: Yes

4.2 The following third party Cookies may be placed on your computer or device:

Name of cookie: _atuvc
Purpose & Type: This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. It stores an updated page share count. Lifespan: 2 years
Provider: AddThis
Strictly Necessary: No

Name of cookie: _atvus
Purpose & Type: A social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. Lifespan: 1 hour
Provider: AddThis
Strictly Necessary: No

4.3 Our Site uses analytics services provided by Google. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products and services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.

4.4 The analytics service(s) used by Our Site use(s) analytics Cookies to gather the required information.

4.5 The analytics service(s) used by Our Site use(s) the following analytics Cookies:

Name of cookie: _ga
Purpose & Type: This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assigns a randomly generated number to identify unique visitors. Lifespan: 2 Years
Provider: Google
Strictly Necessary: No

Name of cookie: _gid
Purpose & Type: This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. Lifespan: 1 Day
Provider: Google
Strictly Necessary: No

5.1 Before Cookies are placed on your computer or device, you will be shown a pop-up requesting your consent to set those Cookies.By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you.5. Consent and Control

5.2 You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed; however certain features of Our Site may not function fully or as intended.
For further details, please consult the help menu in your internet browser or the documentation that came with your device.

6. Changes to this Cookie Policy

6.1 We may alter this Cookie Policy at any time. Any such changes will become binding on you on your first use of Our Site after the changes have been made. You are therefore advised to check this page from time to time.

6.2 In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

7. Further Information

7.1 For more information about privacy, data protection and our terms and conditions, please visit the following:

7.1.1 Privacy Policy.

7.1.2 Terms and Conditions.