The power of leaflet distribution is not to be underestimated. For those not in the know, Door Drop and leaflet distribution services is the act of targeting specific postal regions with your marketing material. This marketing channel allows you to reach your desired audience directly through their letterbox.
What is Door Drop?
Door Drop is seen as a relatively low risk, cost effective strategy for distributing your marketing material. Because it is mailed in bulk and you are targeting a larger postal area rather than individual homes, you can reach a wider audience with your business.
As your distribution leaflet is delivered directly to the door of your target audience, they are bound to interact with your message. In fact, Door Drop can enable you to reach 10,000 households with your marketing material for as little as 5p per household. Talk about bang for your buck.
All in all, this can make Door Drop a good return on investment. Most campaigns only require response rates of between 0.1-0.5% response rate in order to be successful. This of course depends on what your business offering is.
Take a look at our Door Drop pricing below.
Some statistics about Leaflet Distribution
-
89% of audiences remember receiving named flyers and leaflets.
-
48% have been moved to ask for further information, visit the business or buy a product.
-
79% who have received a leaflet through their letterbox have either glanced at them, kept them, or passed them on to a friend or relative.
-
33% keep the leaflets or flyers for a few days.
-
13% have kept them for a week or more.
(These statistics have been compiled by The Data & Marketing Association (DMA))
Why might you use Leaflet Distribution?
It is often difficult to get your message seen by a large audience without spending extensive budget on marketing. As time has progressed mail has become a novelty channel, with less clutter. This allows your Door Drop distribution to get more attention from your target audience. Cut through the noise of saturated marketing channels and make a vibrant impact to grow and reinforce your business’ brand and awareness.
-
Advertise products or services.
-
Drive customers attention to your business.
-
Promote local events.
-
Highlight seasonal sales.
-
Broadcast information to the public.
-
Build your brand awareness.
VAS (Visual Attention Software) is a new, revolutionary technology that we offer at Chroma. In short, VAS is a software that helps identify the effectiveness of your advertisements and designs. It does this by scoring elements such as contrast, fonts, and white space. All with the mindset of supporting you to create the most effective marketing material possible. If you’re interested in what VAS has to offer learn more about it here or speak to one of our mailing specialists.
Our Door Drop services
Did you know that at Chroma we offer a range of mailing and fulfilment services, including Door Drops. We work with a number of trustworthy distribution channels. That means all you need to do is send us your marketing material and leave the rest to us. This allows you to put your feet knowing that your marketing material is being dealt with.
Don’t have any leaflets or flyers to post? No problem. We can work with you to produce and print your own unique marketing material. We work with you to make sure your door drop catches the eye of your audience you want to target. Just contact our tight-knit, hard working team, who strive for excellence in everything we do.