Printing for estate agents
Printing for estate agents can be a game changer. In the busy and competitive world of estate agency, print is your friend. Choosing the right form of print opens up opportunities for your business, such as gaining new customers, or simply just promoting your services to the world.
At Chroma we offer lots of different varieties of print that are used in the estate agency world. This includes brochures, leave-behinds, Duratrans window cards, and correx boards. As well as providing you with an outstanding quality of print services, we also offer mailing and fulfilment services such as door drops and direct mail.
This resource will navigate you through the world of printing and how it is used in estate agency, helping you find the best options for your business.
Duratrans Window Cards
If you want your properties and listings to stand out in your shop window, then look no further than the use of Duratrans window cards. With a light up display illuminating perfect print, window cards embody standing out. Duratrans is a very popular use of printing for estate agents.
Duratrans is a transparent material that is printed directly onto. When exposed to the light-up display behind the print, it illuminates your print, making it stand out.
This method of combining print and illumination is used to create window cards. Window cards can be hung up in your shop window, making a display that will catch the eye of any passer-by, boosting your chances of a sale.
Surely, it’s worth giving Window Cards a chance.
Property Brochures
Sometimes simplicity is all you need to capture your audience. A good old-fashioned brochure can do this. Brochures are a classic way to display all the information you need on a convenient piece of paper.
At Chroma we offer you a selection of different paper weights and finishes for your brochure, leaving it feeling and looking prestigious.
When designed and printed professionally, brochures can be a simple way to target your audience, but the beauty of it all is that brochures are cost effective.
Printed on our in-house HP Indigo Press, brochures can be produced quickly and cheaply. The benefit of this is low costs and quick turn-around times. We, at Chroma, can even print these on a weekly basis, meaning you’ll never have to worry about running out.
So… What’s not to love?
Correx Boards
When marketing a property, you’ll want a sign to make it stand out and show its up for sale. The most effective way of doing this is through the use of correx boards.
Correx board is a plastic material, which consists of two sheets of polypropylene being bonded together. The board is corrugated and has plastic fluting in between the sheets, adding to the strength and durability of the board. This means the board is strong and resistant, whilst remaining lightweight.
The design of your correx board can be anything you desire. Printed with scratch resistant and anti-fade inks, there’s no limits to the style and colour schemes of your design, so get creative.
If you’re struggling for ideas, our in-house design team may be able to give you a helping hand.
Mailing & Fulfilment
There is great value in communicating with both those who purchased 5 years ago and also with those who are itching to move home. The key is making sure you hold those relationships and also target the correct target audiences.
Mail and fulfilment can be a real asset to any estate agent. By having a trusted print partner who can assist in your estate agent printing efforts is half of it. Printing for estate agents such as brochures can be door-dropped and distributed to targeted areas, a service we can offer at Chroma. Read about leaflet distribution here.
Offering mailing and fulfilment services is part of what we do, and we have worked with those in sector for years. On top of this, we have a close working relationship with Royal Mail as well as local distributors giving you reassurance your mailings get to where they need to be.
Ways To Mail For Your Estate Agency
Direct mail:
Direct mail is no trouble for us, whether it’s for 10 or 10,000, we work tirelessly to make sure your weekly or monthly mailings reach your existing customers.
By using direct mail, you can deliver your mailing straight to the clients you’ve worked with before, keeping them engaged and in the loop of your business, something that can make all the difference in the field of estate agency.
Door drop:
Maybe your aim is to advertise one of your listings to a nearby location? Door drop helps you do just that. Door drop allows you to target an area through postcode sector data, for example, sending your leaflets to the RG7 4 area.
We work with Royal Mail and local distributors to make sure your mailings make it through the letter box of your potential prospects.
Partially addressed:
Partially addressed mail, similar to door drop, allows you to target a specific location for your flyers and newsletters. The difference is that partially addressed is more precise, allowing you to target a more refined area.
All these methods of mailing and fulfilment can be utilised in different ways by estate agents. If this is something you’re interested in finding more about, contact our team or read our page on mailing and fulfilment.
Promotional Giveaways
Promotional Giveaways are a great way to get your clients and prospects onside. It’s a great opportunity to present your clients with a gift as a token of thanks.
Promotional Items:
We offer a range of promotional items that work great at being a home-warming gift. Our range offers branded key rings, flasks, clothing, electronics, stationary, alcohols, or other niche items. All this is produced at a high and long-lasting quality. Promotional printing for estate agents can be a alternative way to engage your audience.
Hampers:
Hampers are a great way to give your new homeowner a house-warming gift. Our hampers can be filled with a vast range of items, including; promotional items, food (allergen information supplied), wines and champagnes, as well as lots of other goodies. They even come in eco-friendly, plastic free, packaging.