Enterprise

Overview

Enterprise Rent-a-Car knew that Chroma – their trusted, action-ready partner of 24 years – had their backs when they asked us to help deliver their blockbuster “Whatever the Mission” ad campaign, starring Hollywood hard man Gerard Butler. Gerard had to survive a 20,000ft fall while escaping the paparazzi – we had to make sure all the campaign collateral landed safely at more than 420 UK branches, on time and in secret. Mission accepted.

Actions

We sprang into action and covertly produced posters, counter mat inserts and mirror hangers to Enterprise’s exacting standards before distributing them to the hundreds of participating branches. To keep the campaign top secret we kept completely mum about it (we couldn’t even tell our mums for that matter) until the launch date.

Results

Enterprise know we always deliver – we’ve produced everything for them from branch collateral and signage to branded promotional goods – and this time was no different. Our fearless, fast and fastidious in-house fulfilment team rose to the task and made sure that everything arrived in time for the launch, simultaneously across hundreds of locations.

Enterprise is the largest vehicle rental company in the world, so managing their UK and Ireland printed collateral involves some complex logistics. Our online stock ordering and management system makes their life a whole lot easier – and it played a huge part in delivering a highly successful outcome. Mission accomplished.

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