British Fires


If you are looking for a bespoke heating solution for your home, the British Fires product range is most certainly for you. What started as a single brochure back in 2020 has transformed to a much wider spectrum of printed collateral supporting a wide range of products.

For British Fires, quality is at their core, and it was therefore essential that we endorse this with the printed items we produce.


When your brand is as luxurious as that of British Fires, it’s crucial that everything produced showcases this to their customers. So, our starting point was to establish the best possible way to help showcase their quality and brand identity through print.  

For the high-end product range of brochures, we broke the specifications down to precise paper weight, size and finish. A matt laminated finish with a spot UV varnish to the outer cover gave that premium feel. It did so whilst creating a tactile contrast between the matt lamination and the gloss feel of the spot varnish. An instantaneous quality feel for their customer and an introduction to their brand journey. 

For their retail showrooms and on the point of sales, we were set the task of coming forwards with a branding solution to truly encompassed their quality driven ethos. Doing so whilst also supporting their showrooms to stand out from their competitors. Black and Gold was the theme with a range of different materials and finishes used. The black acrylic plaque which utilised the British Fires logo was topped off with a finish of gold vinyl for their premium dealer sites. Alongside this, we kept a consistent black theme using our black Foamex material for their A3 and A2 posters finished off with their point of sales strut cards for a fully furnished Showroom.


We continue to work alongside our friends at British Fires for all upcoming marketing, retail and point of sales projects they undertake. The open and transparent two-way relationship which has developed has allowed us the perfect foundation to work collaboratively on all their projects allowing for the best possible outcomes. We are grateful for this type of relationship and look forward to ongoing projects.

We have been really grateful for our relationship with Chroma. Since we released our first electric fire, the New Forest 1200, our product line has grown just as our reputation for impressive brand touch points. Chroma’s expertise and excellent service have been fundamental in our success by producing a variety of projects that exude our ethos of uncompromising quality. Every step of the way, whether it has been a rush job of instruction manuals or our well-crafted product brochures, or the plethora of projects in between, each task is handled with the utmost care and concern from pre-press checks to the delivery of goods.

Joe Elwell, Brand Manager, British Fires